Introduction Social media marketing (SMM) has emerged as one of the most effective ways for businesses to connect with their target audience. With billions of active users across various platforms, brands can build awareness, drive traffic, and boost sales like never before. What is Social Media Marketing? Social media marketing involves using platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok to promote products, services, or content. It is a versatile tool that helps in brand building, customer engagement, and lead generation. Why is Social Media Marketing Important? Key Strategies for